Rado is pleased to present its new TV commercial, featuring glamorous brand ambassador Tang Wei. The entrancing new video shows the magical creation of the Rado HyperChrome Diamond in plasma ceramic, with Tang Wei as a mythical muse looking on as it takes shape.
This intriguing new TV commercial underlines Rado’s mantra, that “Time is the essence we are made of”. Rado’s materials are mysterious and magical, perhaps none more so than plasma high-tech ceramic. Rado watches are the result of extreme conditions. Ceramic starts as a granular compound, is injected at high pressure into high-tech molds, and then subjected to extreme temperatures. The result are objects of subtle and everlasting beauty.