Art & Culture 轩尼诗与艺术

“I felt the bottle was a perfect canvas to extend my Black Holes body of work. The inclusion of the metadata concept was also important for me because it’s an extension of what I’m already pursuing in my work.” McGinness nobly declares.

Hennessy V.S Limited edition bottle was created by internationally renowned contemporary artist Ryan McGinness making this the 5th collaboration between the liquor company with internationally renowned contemporary artists over the 5 years. This limited edition is based on the artist’s “black holes’ series of paintings where the colours glow under black-light on a silver background incorporating McGinness’ signature icons that symbolises the craftsmanship of Hennessy Cognac. Hennessy celebrated the launch of this historic partnership in August with a event titled #ArtoftheChase in New York City with an interactive tunnel of digital McGinness artwork captivating guests with Hennessy cocktails, including the ‘Infinity’ that the artist helped to create. Not to mention a special performance by rapper 2 Chainz. The artist later travelled with Hennessy to further promote and bottle-signings in LA, Miami and Philadelphia.

轩尼诗限量版的酒瓶是艺术家 Ryan   Mcginness 的杰作,这是该国际知名当代艺术家过去5年来第 5 次与酒类公司合作。这款“黑洞”系列作品在深邃的黑光中闪烁黄色、紫红色和绿色霓虹色涡流线构成百合花图案色彩,结合银色背景的 Mcginness “辐射眼”签名图标,象征着轩尼诗干邑精巧手艺。

而为何配合限量版的艺术酒瓶,轩尼诗 8 月在纽约市启动合作伙伴的酒会派对 #ArtoftheChase,现场除了有电子数码方式展现 Mcginness 的艺术作品隧道,而艺术家们更是创造了“无限”这个主题。而 Rap 歌手 2 Chainz 的现场演出更是增添色彩,这项宣传盛会也将在洛杉矶,迈阿密和费城举行。

G_04-HENNESSY-RMG-¬Hennessy.jpg

Images courtesy of image.net

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